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Custom Vs Generic

Are generic templates all what they seem? I state what you need to know about generic and custom web solutions.

Generic templates and web solutions are so cheap nowadays that they often have an affect on the client choosing which route they want to take. However, they're not so crystal clear

The Pros of Generic Templates

They're cheap! You can get a template for a web site for about £20. This is a huge money saver if you know what you're doing, but most clients, and no offence to them, aren't web designers so won't know what they're doing! Another Pro to generic templates is that they are so many to choose from, this could be time consuming though!

And the downfall...

If you don't know what you're doing, then don't do it! Many clients make the mistake of buying a generic template, putting it together themselves and trying to pass it off as a valid web site. This isn't right. Firstly, you're putting your company/organisation in jeopardy as people who come to see your web site will think that it's unprofessional, not well finished or polished up with nice user interactions and rich in media. Secondly, you run the risk of looking like everyone else who bought that template, and that will definatly be a blow.

So then why custom?

Well, it's like having a well fitted suit made for you... It works. And it works so well. Not only is a custom site designed around you the client, but more importantly, it has the user in mind and is (well should) be made by a professional web designer. The site will be usable, accessible (soon to be a law!) and interactive. This will give an aura of professionalism and will ease the client in such a hostile internet. Another thing, the web site is made to show you off! Whether you're selling nappies or spanners, it doesn't matter, a custom web site that is done well will promote your cause and that's the purpose!

The ultimate tips?

Here they are:

Think about what you need. Are you trying to sell or spread a message? Are you starting a community or just wanting to get some business?
Think about who you're aiming for, whether it's middle aged golfers or young adults; you need to know you're audience.
Understand the web: it's not print, and it's not TV; it's a very powerful medium that over 6.5 billion people (check out the stats) are waiting to look at your site!
Trust the designer; they will guide you and teach you about how to expand on to and benefit from the web.
And finally, always think positive, keep a clear head and idea of what you want to achieve, and always be open and look out for new ideas.

To talk to me about your requirements, discuss a quote or ask for further advice and information, please contact Firestarter Media Group via the online form or email Firestarter Media Group on hello@firestartermedia.com.

— by Ahmed, Created on Mon Jul 2006

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